# Claude Cowork Runs My Social Media (And Built a 2M Audience)

- Channel: [Marketing Against the Grain](https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg)
- Published: 2026-05-10
- Source video: [Watch on YouTube](https://youtube.com/watch?v=oYlA8dtC9WI)
- Read on ReadTube: https://www.read.tube/p/videos/oYlA8dtC9WI
- Language: Original (source language)

## Summary

**Claude Automates Solo Content**

Sabrina Romanov shows how she uses Claude and connected tools to run a high-volume social media workflow almost entirely by herself. The process starts with training Claude to write in her brand voice, then uses local files, image analysis, infographic generation, and scheduling to produce and publish posts across multiple platforms.

Sabrina Romanov demonstrates a Claude-based content system designed to save time while preserving a strong personal brand. She says the key is first creating a reusable writing skill in Claude that interviews her extensively until it can reliably mimic her voice, preferences, audience, tone, and platform-specific style. Once that skill is saved, she can trigger it in new chats to generate posts without repeating the same background every time.

From there, Claude can inspect files on her computer, such as a screenshot in her downloads folder, and turn that raw material into tailored posts for LinkedIn, Facebook, and Twitter. She emphasizes that the drafts are only starting points and that she still manually reviews and refines content because her audience is important to her. She also recommends feeding Claude feedback after each round so the writing skill improves over time and stays aligned with her evolving style.

The workflow expands beyond writing into visual creation and publishing through a connected tool called Blotato. Using Claude and custom connectors, she generates infographic-style visuals, chooses formats suited to each platform, and schedules or reschedules posts directly from the Claude interface. The broader lesson is that a solo creator can batch a large amount of high-quality content by combining voice training, file access, image generation, and automation, as long as the system is continually updated with human feedback.

## Article

### Claude as a content creation game-changer

So, I've personally been using Claude for content creation and I can say it's an absolute game-changer. These are sample posts that I've created for Substack with the help of Claude code and Claude co-work. This is another one on LinkedIn that did pretty well, including this infographic which I used Claude to help me create. And then this is an example of an Instagram reel where the entire background was actually generated by Claude.

So, there's a lot of really cool things you can do with Claude. We will set up your own personal Claude skill to write in your brand voice. I'll show you how to generate infographics and images with Claude as well. And also how to schedule and post everything to social media all entirely within Claude co-work.

Today our guest publishes 250 pieces of content per week. She has zero employees. She has no agency, no virtual assistant, just her and AI. And she gets millions of views. And she's going to show you exactly how she does it live in this episode.

Sabrina Romanov has built a 1.4 million-person audience as a solo creator. Today she's walking us through her entire content workflow from scratch. How she teaches Claude to write in her exact voice, turns random screenshots on her desktop into multi-platform posts, and generates infographics and schedules everything to LinkedIn, Facebook, and Twitter without ever leaving Claude. This isn't a theory. She's building it live and you can set up the same system yourself today.

Welcome to the show, Sabrina.

> Thanks, Kip.

Today I'm going to show you a Claude co-work marketing workflow that's going to easily save you 15-plus hours per week.

### Teaching Claude to write like you

So, the very first thing we're going to do is teach Claude to write like us. Right, we don't want generic AI slop. When it comes to my own copywriting skills, I'm continuously improving them over time.

So, the prompt you're going to run here is just a starting point to help Claude learn about who you are and your brand voice. So, the prompt is:

> create a write content skill that writes social media posts in my brand voice about my business and personal brand.

You can replace this if you want to add additional context about your business. If Claude already knows about your business, you could say, "Hey, reference the past conversations that we have had about my business." And this last line is really important:

> Interview me until you're 95% confident the outputs will reflect my brand.

What's going to happen here is I've already done this because it was a pretty long process, but Claude co-work just kept throwing questions at me:

- What platforms do I create for?
- What describes what I'm focused on?
- What are my content pillars?
- How long are my posts?
- What are some tidbits about how I sound?
- What sounds like me?
- What never sounds like me?
- Do I share personal stuff?
- How do I typically end a post with a CTA?
- Who's my target audience?
- Does my content differ across platforms?

And just a lot of other questions. It even asked for writing samples. So, for example here, I pasted in that Substack example that did really well so that it has a real example of my brand voice.

So, what you're going to do is open up a new Claude co-work conversation. Go ahead and type this exact prompt in there and go through the process. Add in as much context and information as you can so that Claude has a really, really good idea of who you are, what's important to you, what's your brand voice, etc.

### Testing the skill in a new chat

So, now once you've created that skill, let's actually test it out. So, start a new chat, type `/`, and then go ahead and click `write content`.

For those of you who are new to the Claude ecosystem, when this is highlighted in blue, that means Claude is using this repeatable skill. And you can think of a skill as like a more powerful custom GPT. It's like a repeatable task that contains a bunch of information, context, and preferences so that you don't have to explain it again and again to Claude.

So, for example here, when you look at the really long conversation we had where Claude was interviewing me, all of that information is now contained in the skill. So, whenever I type `/ write content`, Claude already has all of that context about my brand voice, my business, etc.

Now, in most cases, you don't even have to trigger the skill explicitly. If I were to just say, "Write content," this would also trigger the skill because Claude takes your prompt and then intelligently tries to figure out like which skills it should use to complete the task successfully.

Okay, but if you want to be explicit about it, do this, make sure it's highlighted in blue, and this guarantees that the skill will be used.

Okay, so let's just say, "Write content. Let's say a LinkedIn, Facebook, and Twitter post about the receipts image in my downloads folder."

Just a little context on this prompt. I'm basically telling Claude co-work, since it has access to my file system, my local computer, to go find this image called receipts in my downloads folder and then write a post about it.

So, this is really cool. If you have photos lying around, videos lying around, Claude can actually take those from your computer, write social media posts, and then go ahead and even upload them to social media if you want.

So, when you expand what Claude is doing here, you see it's saying search to patterns, user wants me to write the post. It's thinking. First it found the file, so `receipts.jpeg`. So, you can actually click on that to open the file. This is it's called receipts. It's literally just a screenshot of a 2 months ago and achieved over 9 million organic views.

So, this would make really, really awesome content, right, for LinkedIn, Facebook, and Twitter. So, what Claude did is it found that image, it analyzed the screenshot, right? So, it's reading that image, it pulled this information from it, and now it's writing posts in my brand voice the way I would write it about that topic.

Here's the sample LinkedIn post. It even ended it with an emoji, which is my signature emoji. Here's the Facebook post and then here's the tweet.

For my Twitter preference, I said very, very short, succinct, so that's why it's in this style.

For those of you who are new to co-work, one thing I really, really encourage you to do is to revise these first drafts. People are very surprised, but I distribute 250 pieces of content per week completely solo. I do not have a team. But I still check every single piece of content that goes out because my personal brand is that important to me.

And what's amazing with Claude is it makes this as easy as possible as it's ever been.

Okay, so there's something you don't like about this LinkedIn post or this Facebook post, give Claude that feedback here. Okay?

And after a couple of rounds of the feedback, then what I encourage you to do is say, "Update the skill with everything we've talked about."

So, as an example, if I say, "Hey, I don't ever want emojis in my post." Okay, I give Claude that feedback and then it's going to update the skill with that preference so it knows it for all future conversations.

When you do this once a week, that is how you fine-tune your skills to be really, really dialed in to your brand voice producing high-quality content.

If you guys want to try this for yourself, click the link in the video description. It's got everything, all the prompts, all the links, everything you need to get set up including a link to Blotato to try it out. Click the link in the description or scan the QR code.

### Creating visuals with Blotato

Now, the next thing I want to show you is creating visuals to go alongside your post. And for that, we're going to use a tool I built called Blotato. It's basically the tool I built for myself to be able to scale content creation without going crazy.

A lot of people use it for publishing and scheduling to social media, but it can also do things like create visuals, infographics, carousels, and even videos.

So, once you go into Blotato here, videos on the left side, click create new video on the top right corner. This will just show you different templates that you can create. You can create like slideshows, AI videos, infographics like this. We're just going to create a nice whiteboard infographic.

So, if I go back to the initial LinkedIn post I showed you, this is actually one of the infographic templates from Blotato and this did pretty well on LinkedIn. This was a live stream announcement that got a lot of engagement.

To set this up is pretty easy. Just go to settings here. Click API. You'll need to generate an API key because this is what's going to allow Claude to communicate with Blotato to go create those visuals and schedule everything to social media.

Now, for Claude desktop and Claude co-work, it's really, really, really simple. Just follow the instructions here. And this is where you tell Claude to interact with other tools you use. For example, HubSpot, Gmail, Google Drive, Airtable, Canva. This is where you connect everything.

To connect Blotato, just scroll down and click add custom connector. And you can name it anything, but it's clearer if you call it Blotato. And then what you're going to do is just copy-paste this URL here. And then you're going to see it pop up here. You're going to see a button that says connect, and that will just make sure you're authenticated in Blotato.

So, go ahead, click connect, and OAuth window will pop up, and that's pretty much it. It is connected.

### Generating an infographic from the post

So, here's the prompt we're going to use:

> Use Blotato tool to create a visual to accompany our LinkedIn post. Let's use the whiteboard infographic template.

Now, you don't have to specify which template you want to use. Blotato will actually look at what the content is and try to match it to a template that makes sense for the content and the social media platform. But there are a couple of templates I really, really enjoy using for LinkedIn, especially the whiteboard infographic is one of them.

And I highly encourage people who are new to Claude co-work to actually expand the thinking to see what it's doing. Right? So, here Claude is interpreting your prompt and it's actually going to find the Blotato tool. Okay? That's the little logo that you see here. And then it's calling one of the tools, Blotato create visual.

Now it says the visual is being generated, and we just have to wait until it's done. Since this is using Nano Banana 2 to generate the image, it's going to take 1 to 2 minutes until that infographic is complete.

> [music]

So, when it's ready, it'll say, "Here's your whiteboard infographic." So, just click show image and it will open up the link, right? So, boom. AI-powered Facebook growth in 50 days, nice little charts.

And you can do all kinds of visuals, guys. This is just one example that does tend to do well on LinkedIn because it's like a really cool whiteboard infographic look.

### Scheduling posts across social platforms

Okay, so now I've shown you how to teach Claude to write in your brand voice. We have three draft posts. It even analyzed the receipts image. Maybe I want to post that to Twitter or Facebook directly and then use the infographic for LinkedIn. But how do you actually post social media? That's where connectors come in.

So, for example, if you have a connector between Claude and Gmail, Claude will actually be able to read your emails, summarize your emails, escalate ones that are urgent, and even draft responses.

You can think of the same model when it comes to social media. By connecting Claude to Blotato, you can now manage your entire social media calendar through the Claude interface.

So, this is the prompt we're going to try next. We're going to try scheduling all three of these posts 10 minutes from now. And I wanted to just show a little bit of variety.

So, for LinkedIn, we're going to post it with that infographic. For Facebook, we're going to post it with like my screenshots of the Facebook analytics, the receipts image. And then for Twitter, we're just going to post the tweets, no image at all.

Yeah, so it's really cool here is you can schedule posts in advance. You can even reschedule posts. Let's say you had something come up and you want to announce it today across all of your socials. So, you want to push back all of your contents another couple of days. So, it's really, really flexible. All you have to do is talk within Claude.

I have personally observed users setting up Co-work and even Claude Code and it's a total unlock in terms of productivity. People are truly able to batch a week's worth of high-quality content. Every single piece human manually reviewed so that it's in your brand voice and just really high quality, something you would be proud to post.

And you can actually do that today in just a few hours by sitting here with Claude Co-work and Claude Code.

And like I mentioned earlier, the real competitive advantage is in continuously improving your skills. For every conversation you have, then you want to end it telling Co-work, "Hey, take everything we've talked about and update my copywriting skills. Update my social media skills." That is how you use AI truly as a collaborative partner instead of something that's just generating lazy slop.

Okay, and here is our infographic scheduled for LinkedIn. Here is Twitter and here is Facebook.

And then if you want to delete these posts like I mentioned, like let's say we were just testing. Let's just say delete these three posts to clean them up. I was just testing.

It's really crazy. You don't have to use the Blotato interface at all once you kind of get used to all the possibilities within Claude Co-work.

### Recap of the full workflow

So, to summarize everything we've talked about, we created a skill called `write content` that will write social media posts in your brand voice about your business and in your brand preferences.

And the way we did that is Claude interviewed you all of these questions, right? All of this until it was 95% confident that the outputs would reflect your brand.

Then once the skill is created, we opened a new chat and tried it out here. So, when this is highlighted in blue, that means Claude is using this specific skill.

We told it to write LinkedIn, Facebook, and Twitter posts in my voice about the topic receipts in my downloads folder, which was that analytics screenshot from Facebook.

Here were the draft posts, LinkedIn, Facebook, and Twitter. And then we connected it to Blotato to create a sample infographic right here. And then we used Blotato to schedule these posts to all three social media platforms.

So, that's pretty much it. If you guys are interested in learning more about Blotato, my app, just head over to blotato.com.

Okay, and I'm happy to answer any questions. See you next time.

This data is wrong every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's whole history, calls, support tickets, emails, and here's a task from 3 days ago I totally missed. HubSpot, grow better.